James Wellbeloved was founded in 1992, after a pet owner decided to try a simpler, more natural diet for her dogs, who often suffered from allergies and upset tummies. Her experiment worked and she set about developing a range of pet foods that could help others who required a sensitive diet.
The team at James Wellbeloved firmly believe that eating simply is healthier. This is why they take a handful of natural ingredients and mix them together with all of the vitamins and minerals that your pet will need.
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